As Globe Telecom, the country's leading telecommunication company, achieves three million subscribers during the first half of the year, calls that come in to its 24-hour Call-in-Service is also increasing. Therefore, an expansion is needed to accommodate the increasing number of calls to accommodate its growing subscriber base.

The carrier has been offering excellent customer service since it implemented an Interactive Voice Response System for its 24-hour Call-in-Service. This service has gained huge acceptance and popularity among subscribers, both prepaid and postpaid.