Things are going to be different for businesses this time around because of the COVID-19 pandemic. While the country is suffering from economic paralysis, local businesses in Cagayan de Oro City have silently adapted to the new normal in business life — all from changes in logistics to adjustments in operations as mandated by the government.

“Transaction count has been greatly affected since [the] start of quarantine.” Misamis Oriental Retailers Association (MISORRA) president Marie Claire Tan shares the general trend for their members.

However, this did not hinder the association from implementing the 60-day price freeze last March 12 to help their customers weather the crisis.

"Retailers continue to offer diverse day to day essentials. We are committed to providing the needs and wants of our customers in this trying time. Deals, discounts and bundling promotions are offered to help Kagay-anons to stand on their feet amidst the pandemic.” 

Local government officials have also lauded the association for the swift implementation of the government health and safety protocols.

Tan said: “Our response to COVID19 pandemic requires everyone to work as one. We as an organization, MISORRA, ensures that our customers are safe in our stores by working hand in hand with our LGU in implementing necessary precautions.”

“Social distancing, disinfecting, and the wearing of face masks and face shields are also mandatory for our employees. This is the responsible action of all supermarkets in CDO.” she adds. 

This aside from the mandatory temperature check and disinfection practices that customers must go through before entering business premises.

MISORRA is composed of all supermarkets, pharmaceutical businesses, and auto-dealers in the province. It is supported by the Department of Trade and Industry (DTI) MisOr Provincial Director Almer Masillones, DTI MisOr Trade and Industry Development Specialist Rozanne San Juan, City Price Coordinating Council Chairman Atty Jose Edgardo “Egay” Uy, and Committee Chairman on Trade and Commerce and City Councilor Honorable George Goking.

“Words seem so inadequate to thank MISORRA Officers and members as we are all essential employees who are risking lives during these challenging times to make sure that our families and the entire community in the city will be served accordingly, and are safe.” Tan shares.

For MISORRA members, the future is not without hope.